xix, 231 p. : 23 cm

Includes index

The ads and the men who made them. Leo Burnett : the boy who the Earth talks to ; Draper Daniels strains out the sissy taste ; Be manly, get lucky : Lucky Strike ; Western Union : what makes a great ad? ; "Sigmund" Campbell : the smoker's death wish ; David Ogilvy : for the snob in you ; Redesigning Menken's : matriarchs of the sales floor ; West Germany v. Detroit : the Volkswagen campaign ; The promiscuous mingling of art and copy : Julian Koenig and George Lois ; Polaroid : more powerful than memory alone ; McCann-Erickson : a loose alliance of warring chiefs ; The typography of travel : American Airlines ; Cooper Studios : Madison Ave. artisan ; An illustrator's icon : Bernie Fuchs ; The minimal realism of Morton Salt : Charley Harper ; Bethlehem Steel : a love letter to infrastructure ; Maidenform : tie me up/tie me down -- Style. A fashion revelation : the new look ; "Put your hair in curlers" : at the home salon ; La Dolce Draper : Betty's European makeover ; The men in gray flannel suits ; "It matters to me that you're impressed" : Pete's prep school style ; A streamlined man : the skinny tie ; The pseudorebellion of Paul Kinsey : a man and his beard -- Working girls. Rachel Menken at the bargain bin ; How to be a Betty : modeling in the 1950s ; What they didn't teach in secretary school ; Coffee, tea, or me? : stewardesses, the glamour girls of the skies ; Touching and feeling with teacher : Suzanne ; First shots in the nanny wars : Carla -- Sex. Peggy's pamphlet : a guide to (respectfully) getting it on ; Preventing Peggy's ovulation ; Youngs for rubbers ; Sex and the single girl ; Joan goes lightly among the lesbians ; Sally Draper and the L-word ; Relax, it's light-up time : notes on Salvatore Romano ; Weighing sins in the State of New York : divorce ; Betty's choice ; Betty in stirrups, Don in waiting -- Smoking, drinking, drugging. "Puffing while pregnant" ; Always be smoking : why Don won't quit ; Daze of wine and roses : off to rehab ; "Take a pill and lie down" : psychiatry in the 1960s -- Décor. The Drapers' decor : inside 42 Bullet Park Road ; Plantations and Park Ave. ; The Japonisme of Bert Cooper's office ; Shoguns of Sterling Cooper ; The White House tour : Jackie Kennedy mesmerizes the nation ; Suburban Rococo : Draper residence in Regency -- Literature. Steno pool book club : Lady Chatterley's Lover ; The unsentimental men of Ayn Rand ; Ossining : Cheever country ; Betty's bathtub reading : The Group ; Philip Roth in Bullet Park ; An intimate yell : Frank O'Hara -- Movies. The sexual alchemy of Don Draper ; Snow-covered volcano : Grace Kelly ; Ann-Margret fever ; Don's weepies : La Notte ; Fritz Lang presents Penn Station ; The Misfits : They eat horses, don't they? ; Joan in The Apartment -- In progress. Don in the village : bohemians v. indifferent universe ; Sun sets on the Eisenhower era : World's Fair, New York, 1964 ; "When you look at it, you do feel something" : Rothko ; California cool ; Conrad Hilton : cold warrior ; Khrushchev barred from Tomorrowland ; "One hell of a focus group" : the Port Huron statement ; Hellfire : four little girls ; How you get your news : the Kennedy assassination ; Reno : the clearinghouse of illusion

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